A Word From Us..
Our founder has worked in the sports and nutrition industry now for well over two decades. Having positions at some renowned brands and distributors along the way, such as Region General Manager for Muscletech in Europe and Commercial Director for CNP in the UK.
Being at the point in their life and with both the knowledge and connections added to that they wanted to create products that were more tailored to what they think brings value and sense to the typical healthy weightlifter, bodybuilder, athlete and gym-goer.
Seeing that the sports nutrition industry is becoming increasingly expensive for someone to purchase the products they want and enjoy, a big part of this project is to simplify and make available products that cover a lot of bases, for example in the 'Morning Ritual' all-in-one style daily powder, where you can save a significant amount of money and time using this than buying 4-5 separate items.
Being at the start of the journey for this brand with just a few products currently available, the plan is for less than 10 core products that are set apart from what's on offer currently in the market elsewhere.
Stay tuned to the Apex Socials to see the impending new releases that we truly believe will impact your purchasing habits in the future..
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